Print

Lawyer Marketing - Network Affiliates

When someone mentions print advertising, what do you think of? Most think of advertising in the newspaper, magazines and direct mail. Print still can mean those things, but the world of print advertising is tied into something much larger for your law firm: Customer Relationship Management, or CRM. Keeping your firm in touch with your past and potential clients is vitally important. Unfortunately, people get into accidents and some do so more than once. But what if your clients don’t know that your law firm also handles mass torts or worker's compensation or medical malpractice? You could be missing out on cases from your own existing database of clients.

Lawyers who are serious about marketing need to have a strong print component to their marketing. Print serves as a great complement to your law firm’s marketing efforts. Brochures that go home with your clients can act as a great educational source to inform your clients about the other areas of law you practice. Many clients are surprised to see that a personal injury attorney can assist in other matters such as social security disability, nursing home abuse and mass torts. While not all law firms practice these types of law, Network can develop strong print materials for whatever areas of law your firm specializes in. These materials can help develop a strong referral source for your law firm. Referrals are some of the best cases that come into your law firm and print advertising is a great way to leverage your database and use CRM to develop new cases for your firm efficiently.

CRM also applies to your database of referring lawyers you work with and send cases to. Developing a strong print piece which discusses the areas of law your firm specializes in can help inform other lawyers in your community about your firm. Marketing to other lawyers is just as important as marketing to the general public. Referral cases from other attorneys are worth just as much as other cases and sometimes more. Several of Network’s clients have developed wonderful print pieces that have helped significantly increase their referral based business from other lawyers. Don’t miss out on this great opportunity to develop a strong referral based business.

Print marketing can now be tied to the Internet very easily through QR codes or snap tags. By placing a tag on your print pieces, clients can take a picture of these tags with their cell phones and instantly directed to any destination on the Internet, like your law firm’s website. This technology effectively merges your print marketing with your website. This is the future of print advertising and can really set your law firm apart. An example of how this can be used is you send a client home with a brochure about your mass tort practice. In the lower corner of the brochure, you can have a snap tag that tells the user to take a picture of this tag with their cell phone for more information about this area of practice. When the user takes a picture with their phone, they can be directed to a section of your website which discusses that area of practice in more detail. This is a key differentiator that your firm can leverage and something that your firm can use to further educate your clients.

Print isn’t just limited to the tried and true world of brochures and newspapers anymore. Print is a key component of any CRM campaign and is something that Network strongly believes in. Contact Network Affiliates today to discuss how your firm has been using print and how it can work better for your firm.