SEO/SEM/SMM

SEM/Paid Search

Google Keyword Search - paid advertisements are displayed when individuals search in Google

Google Display/Content Network - websites are selected within the Google Network, image and text ads are used

Google Remarketing - after a user visits a website, cookies are placed on a their browser so that advertisements is served up to them that will drive them back to an organizations website/landing page, image and text ads used

Facebook Paid Advertising - target segments are created based off of personas, and advertisements related to those audiences are served up
LinkedIn Paid Advertising- target segments are created based off of personas, and advertisements related to those audiences are served up-better for professional audiences

Bing/Yahoo/Microsoft Keyword Search - paid advertisements are displayed when individuals search in these engines

Cost: Depends on market size and competition, generally an creation/implementation fee and month to month maintenance fee based on percentage of spend

Search Engine Optimization (SEO)

SEO is a process of getting a website to show up higher in the natural/organic search results or the Google Places local results for a specific search term.

Organic/Natural Search - most general search terms that don’t include geo or brick and mortar search terms render a traditional result.

Google Places - these types of results are geo-focused, and are normally displayed alongside a map with letters to indicate an organizations physical location.

Cost: Can vary greatly depending on competition. Generally a fee is charged for a site analysis and optimization, and then there is a possibility of a month-to-month fee depending upon factors.

Social Media

A creation of a social media strategy as well as implementation of that strategy can be provided. It is recommended that after implementation the client manages their own social strategy, and an hourly rate for consulting can be provided. Elements of the social strategy include Facebook, LinkedIn, YouTube, and Twitter.

Please Note: For all above services, an initial site/competitive analysis is recommended prior to client introduction.  This analysis will provide insight into which services would be appropriate for each client