Television

Law Advertising - Network Affiliates

Television has been getting a bum rap since it’s good friend, the Internet, came onto the scene. Pundits have been trying to declare the death of television for years now. But if television is really dying, then why do people spend more time than ever watching TV? Recent studies by Nielsen show through Q2 of 2010, TV viewing has actually gone up from 2009. In fact, we are watching more television now per household than we ever have before. TV is here to stay. So, don’t underestimate the power of TV when it comes to marketing your law firm.

Given these staggering viewership numbers, it can be argued that having a presence on television is now more important than ever. While your law firm and your attorneys may not have experience appearing in commercials or advertising legal services, we are confident that we can craft a message and campaign that will deliver results. Is your firm operating on a shoe string budget? Network has a library of more than 1300 syndicated legal advertisements that can be customized for your firm. Are you the biggest spender in your market but in need of an impactful custom TV campaign? Network has produced thousands of custom television commercials for lawyers all across North America. No matter the size of your firm or how good your attorneys are on camera, Network Affiliates has a production option to get your firm advertising law on television.

Television advertising is also an important branding mechanism for your law firm. If you are trying to brand your lawyers as active members of the community, produce ads that show your attorneys helping out in the community. If you are trying to brand your firm as a firm that achieves results and helps people get back on their feet, shoot client testimonials. Your clients will advocate for your law firm far better than what you can do yourself. Both of these methods are just the tip of the iceberg when it comes to creative television concepts that can help your law firm achieve significant results.

While Network has produced countless legal campaigns over the years, there are certain campaigns and ideas that Network has been proud to be a part of. To view some of the work Network has done in conjunction with our fantastic clients, head over to the custom television advertising page to view some of the successful custom work we have produced for our clients. Here is a small list of some effective commercial concepts.

• Testimonial: Callie - DeMayo Law
• Cell Phone Bad Decisions - Stark & Stark
• Wheelchair - Grant & Flanery
• Hardships - Colombo & Stuhr

If you can imagine it, Network can probably accommodate it when it comes to advertising law. If you are looking to take your television advertising to a new level, contact Network Affiliates today.