Emerging Media

Legal Marketing - Network Affiliates

Advertising and marketing has gone through a huge change during the past decade. The Internet and proliferation of affordable computers and mobile devices has changed the way people consume media. While the average person still watches over 30 hours of TV a week, emerging media are beginning to play a larger role in people’s lives. As a law firm, have you investigated ways to leverage emerging media? Do you even know what opportunities exist in terms of emerging media for your firm?

Network Affiliates knows the importance of emerging media for your legal marketing. Here are some of the areas where we have particular expertise.

Mobile marketing: Cell phones aren’t just for making phone calls anymore. Cell phones have more in common with computers than they do actual phones. They are also as pervasive as TV’s. 91% of Americans use a cell phone. There are over 200 trillion text messages sent a day in the USA. Smart phones are also on pace to outnumber feature phones for the first time this year. The age of the mobile device is upon us and is here to stay. As such, your law firm needs to use mobile devices to its advantage when marketing your services. A mobile website is a must. A texting platform allows your firm to communicate with your clients in a more convenient way. Apps can help simplify gathering information about an accident for your clients. This is just the tip of the iceberg and having a mobile marketing strategy now will pay off as these devices become more sophisticated and ingrained in our culture.

Internet: While the Internet has been a public fixture since the mid 1990’s, the Internet is constantly evolving. In the past 5 years, Facebook has gone from a nascent social network for college students to a 500 million-user behemoth and the second most visited website in the USA. YouTube was created in 2005 and in six years, has become the second most used search engine and the third most visited website in the USA. The Internet moves at break neck pace and your law firm needs to be aware of what is happening online. The Internet has also become a permanent record of sorts about your brand. Conversations aren’t just happening face-to-face anymore. People are talking about their experiences with brands online. These conversations never go away and are easily accessible through a search online. Managing your firm’s reputation is very important and should be a part of any law firm’s Internet strategy. The Internet is a daunting mountain for your firm to climb, but the reward for reaching the summit are high quality cases for your firm and positive word of mouth generating more referrals for your firm. But it takes a comprehensive strategy to get there and if your law firm doesn’t have an Internet strategy, it is time to develop one.

Network Affiliates can develop a strategy for these emerging media and help deliver more high quality cases to your law firm.  Contact Network Affiliates to develop your emerging media strategy and implementation today.