Media Services

Law Firm Marketing - Network Affiliates

Media spending is probably one of your largest expenses if you are an advertising lawyer. Why is it that the media buy is one of the least discussed elements of law firm marketing if it is something your law firm spends so much money on? Media isn’t the sexiest topic in the world. But then again, most people would argue law isn’t very sexy either, but it is something you discuss all the time. A targeted media buy is integral to the success of any law firm marketing on TV. So, let’s talk about media and how it plays into your law firm’s overall marketing budget and strategy, shall we?

Media is often times portrayed as nothing more than spots and dots. In reality it requires a very creative mind to create an efficient and effective media campaign. That statement may have made you raise an eyebrow, so let us explain. Media isn’t cut and dry. There are tons of options available today both on broadcast and cable stations for your legal ads. It takes an experienced media professional to keep track of all of these options, which is where most lawyers think a media buyer’s job stops. But having fantastic legal advertisements and not having a media strategy to improve the effectiveness of your ads means your firm is missing the mark. Knowing where to place your ads, when to run your ads and how much to spend and on which stations is where the true creativity of a media buyer shines through.

Your media campaign is a complicated beast and it requires a nimble, creative mind in order to efficiently invest your advertising dollars. Luckily for you, Network Affiliates has been placing media for law firms since 1981.  We have media buying experience in more than 100 markets in North America, which means we probably have experience buying in your market and understand your market. We use Kantar Media, Nielsen and other media buying resources in order to not only know about your market, but know how your competitors are buying media as well. We can tell you what your competitors are running, where, and how much they are spending on air, giving you a powerful competitive advantage.

Your law firm can’t afford to be throwing its media dollars away. It is large investment and needs to be tracked and monitored constantly. Since it is one of your largest expenses, it is an area of your marketing that needs constant attention. After all, why would a law firm invest hundreds of thousands of dollars in something and then not track it? Planning a media buy on TV requires an astute professional with an expertise in planning and placement and someone who is willing to think outside the box in order to make your advertising dollars go further. Our promise is to spend your money like it is our own. If you’re looking for a media partner in the legal advertising space, contact Network Affiliates today.