How to Use News & Events to Target Your Local Market

Think your law firm’s blog should be all about the law? Well, you aren’t wrong, but it’s important that your content has a local component too. Google tailors some search results to a user’s geographic location. Local search marketing has become one of the most important practices in the digital marketing age. That’s where local […]

Posted in SEO

Are These Social Networks Worth Your Time?

Snapchat and Instagram are two visual social media platforms with big user bases. Between 150 and 166 million people use Snapchat every day, while Instagram pulls in numbers north of 500 million. With so many users, should law firms be marketing on Snapchat and Instagram? We’re diving into these platforms and explaining how they work, […]

Billboard Advertising

If you’re on the fence about outdoor advertising, we’re confident we can change your mind. Billboard advertising is a powerful branding tool when done right and most effective combined with other services like digital marketing, TV or radio advertising. Here’s what you can expect from us: we love working with attorneys on big branding projects. […]

Which Marketing Channels Are Worth Your Money?

Foresight is a real thing, and it comes from insight. The more insight you have into a market, the more foresight you acquire into that market’s future. Law firms that spend a lot of money on marketing want to make sure every dollar counts. After all, as lawyers, you’re not in the marketing game because […]

Radio Advertising

Localize a message and add immediacy to your marketing playbook with radio advertising. Cut through the noise of other media channels and track real-time results to see how your investment dollars work on the airwaves. We love radio advertising. In fact, nearly 75 percent of our clients have utilized radio in combination with other media. […]

Outdoor

Outdoor Advertising for Attorneys Location, location, location! Billboards are a cost-effective way to reach potential clients, and with this medium, you can control exactly where your clients come from. A strategically placed billboard in a highly trafficked area can mean dozens of new clients for your firm. You hit the right person on the right […]

A Marketing Lesson Lawyers Can’t Learn Soon Enough

The single biggest mistake lawyers make in their marketing messages is making everything about themselves — their track record, their years in practice, their education, the unique advantages they have over other attorneys, etc. “What’s wrong with that?” you might ask. Well, nothing, except that these kinds of lawyer-focused messages miss the single most important […]

Burger

Curiosity killed the cat, but in this case he was rewarded! Take a look at our custom approach to testimonials: The Whole Story. This long format, custom piece gives an in-depth overview to a client’s case. As we know, a :30 testimonial spot is far from the Whole Story… Here’s Quentin’s.

How Current Accident Trends Inform Legal Marketing Strategies

2016 was a bad year for drivers in the United States… the deadliest in nearly a decade. That news came as something of a surprise when numbers were released earlier this year. After all, for some time now, the expert consensus has been that the roads are getting safer. Advances in safety technology, urban living […]

Fries

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