There are many ways to market a law firm, and the best approach combines more than one. Whatever channels you use, it is imperative that you track the leads coming in through each. Lead tracking is the science of determining how your potential clients find you — and how many people each advertising method is sending […] Read More →
What’s the goal of a legal advertising campaign? “To reach a lot of people,” you might answer… or maybe “to get more business!” But those goals aren’t the same, and it’s all too easy to confuse the two — especially where television and online marketing are concerned. Advertising is playing an increasingly important role in […] Read More →
Give your law firm’s digital ads new life with dynamic phone number insertion Lawyers, if you didn’t get the memo: The internet is the new Yellow Pages. Law firm marketing is officially a digital play. Rather than tracking phone calls from clients thumbing through the phone book, today it’s all about tracking leads and conversions […] Read More →
Specific split testing can boost attorney marketing for the greater good A/B testing on webpages is an increasingly popular way to enhance the performance of digital assets and conversion rates in attorney marketing. Online A/B testing compares two “versions” (variant A and B) of a webpage, using alternate URLs or testing scripts, to see which […] Read More →
Should your law firm be open round-the-clock? After hours call intake is an affordable insurance policy to ensure you’re converting leads you’ve already purchased. Ask yourself: are you missing calls that could become cases? It doesn’t matter if you are a firm that spends thousands of dollars or hundreds of thousands dollars per year on […] Read More →
Intake is low-hanging fruit for lawyers. However, far too many attorneys focus efforts and marketing dollars on generating more leads, rather than finding the people and implementing the processes that can truly convert those leads to cases. Law firms that master an intake process garner more cases and more ROI in the long term. It’s not necessarily […] Read More →
Boosting referrals has always been a significant part of attorney marketing strategies. It remains so today. In fact, last year professional services organizations cited this initiative among their top marketing priorities. Humans have a primal need to earn the praise and respect of others—and so do companies. But how we’ve gone about securing those good […] Read More →
How to get the modern client’s attention and hold your team accountable We know that the journey of today’s client—your prospective legal client—is anything but a straight path. Technology allows consumers to engage with legal brands at many touchpoints across diverse devices and platforms. In this increasingly variable environment you never know when your law […] Read More →
Want to know an easy way to boost your case conversion? Get better than the competition at handling afterhours calls. Intake after hours is one of the most significant growth areas for improving your law firm’s bottom line—without spending more money. While this sounds like a simple fix, there’s strategy involved in truly dialing in […] Read More →
Legal marketing and advertising strategies are increasingly pinned to return on investment. Why? Because advertising consultants now have better metrics to track marketing for law firms, from specialized call-tracking methods to actionable Google Analytics on Web-based advertising campaigns. Seeing a return on your investment in advertising depends on several things, such as: your new campaign […] Read More →
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