Now’s the time to get ahead of the curve! As much as social media is the talk of the town, the reality is people overwhelmingly use email to communicate effectively and get business done. In a highly people-driven industry such as law, email marketing is one of the most personal and direct methods for reaching […] Read More →
One of the easiest—and perhaps most overlooked—ways to get new cases is to ramp up your referral strategy. It’s widely accepted that more new business comes from referrals than any other source, with the New York Times reporting that up to 65% may be garnered this way. In marketing for law firms that means starting […] Read More →
It makes sense that database marketing—or digital campaigns targeting the email addresses of people who have already worked with or have shown interest in your law firm—works well: it’s effective and inexpensive. Over 90% of the planet’s more than 2.5 billion email users check their inbox at least daily. That alone gives you a strong […] Read More →
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