How PPC Advertising for Lawyers Pays Off

Pay-per-click, or PPC advertising, is a savvy way to gain some serious traction online. This highly targeted form of paid search Internet advertising can pinpoint prospective clients to drive targeted traffic directly to your legal site. Attorneys only pay when someone “clicks through.” PPC works as a complement to TV advertising and even as a […] Read More →

Intelligent Display: What it is, and Why Lawyers Should Care

Years ago, digital display advertising was about placing ads on websites where we assumed our target audience was spending time online. Generally, this “educated guess” or shotgun like approach would deliver hit or miss results that were difficult to track and hard to prove a positive return on investment. All of that has changed with […] Read More →

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