Like other businesses, law firms focus much of their online advertising efforts on inbound website traffic and bringing in new visitors or leads. Many of these people arrive at your site because they have a genuine interest or need for your service. But what happens if they visit your site and like what they see, […] Read More →
It’s all fine and dandy to have a PPC ad or other online advertising tactic that’s driving people to your law firm’s landing page. But what if that page isn’t converting at the same rate you are driving people there? Let’s review the reason a landing page exists anyway: to convert visitors coming from marketing […] Read More →
An in depth Q & A session with Network Affiliates’ in-house PPC Expert, Buzz Banda Remember Yellow Pages? Bet you do. It used to be the bible for print advertising for lawyers. It was all rather simple back then. Reserve your ad, maybe even maximize a cover or feature spot; hone your listing; and wait for […] Read More →
One important key performance indicator (KPI) for the success of any law practice is cost per lead, or CPL. Understanding how much lead generation costs your firm each month can quickly help reign in programs that aren’t delivering strong return on investment and hone your law firm marketing to deliver more clients to your door, […] Read More →
Pay-per-click, or PPC advertising, is a savvy way to gain some serious traction online. This highly targeted form of paid search Internet advertising can pinpoint prospective clients to drive targeted traffic directly to your legal site. Attorneys only pay when someone “clicks through.” PPC works as a complement to TV advertising and even as a […] Read More →
Years ago, digital display advertising was about placing ads on websites where we assumed our target audience was spending time online. Generally, this “educated guess” or shotgun like approach would deliver hit or miss results that were difficult to track and hard to prove a positive return on investment. All of that has changed with […] Read More →
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