Is your law firm on page 2 of the Google search results? Maybe even further back? Well, you might as well be invisible. To the overwhelming majority of Google users, the first page is the only page. For that matter, most of them won’t even scroll to the bottom of it. That’s why getting a […] Read More →
There are lots of questions that pop up when lawyers hear the phrase organic digital marketing. For example: How is organic web traffic different than paid? What are the latest organic strategies in law firm digital marketing? What metrics will help me measure the success of organic efforts? These are some the very questions that […] Read More →
The goal of all search engine optimization is to get found on the Web easier and more often. That gets you more eyeballs—and ideally more legal clients. For attorneys, who are typically embedded in their local communities and continue to do much of their business face-to-face, making connections via “local” SEO for law firms is […] Read More →
As you may have heard, the .law domain extension became available to credentialed lawyers as of October 12th. There are a lot of front-end promises in terms of what buying a domain name with this extension can do for your web presence – and ultimately your SEO. Don’t believe those promises. The newly-released .law domain […] Read More →
A quality content strategy is key to beating the competition. Let’s face it: As a whole, one of the legal industry’s greatest challenges is getting past some damaging stereotypes about attorneys. Your law firm marketing goal? Stand away and apart from this type of competition. Top attorneys are learning that one of the smartest ways […] Read More →
Instead focus your efforts on what really brings qualified leads In the world of search engine optimization, it used to be that keywords were king. Stuffing website content with specific highly searched terms was the way to rank higher on search-page results and attempt to pull in more traffic to your website. Not anymore. SEO […] Read More →
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