Newsflash: In 2016, more than one billion dollars were spent on legal advertising and marketing in this country. Yes, you read that right – more than one billion dollars. That’s an absolutely mind-blowing amount of money; one that quantifies the importance of standing out in an increasingly competitive environment. As a legal TV advertiser, one […] Read More →
We often talk about adopting a mindset of success. It’s probably the single most important step you’ll take in the world of legal advertising and marketing. The most effective legal marketers are those who understand that success is challenging but also entirely attainable. Inherent in the whole “mindset of success” is having a plan. Once […] Read More →
Even if you could guarantee that every single person in your city saw your ad ten times a day, it wouldn’t mean a thing if those people didn’t connect to the ad. When legal ads fail to produce a response, the content itself is usually to blame. Unfortunately, most attorney TV commercials fall into that […] Read More →
It’s never been easy to become a lawyer. But these days, even if you passed the bar a few decades ago, just being a lawyer is hard. Why? Competition is a big part of the picture. More law firms are competing for the same number of clients. And more money is going into legal TV […] Read More →
Many attorneys think getting ahead of their competition can be as simple as running an ad on television. After all, no other medium puts you in such direct and immediate contact with so many potential clients. We’re here to tell you: there’s nothing “simple” about it. Just think about the TV ads you’ve seen in […] Read More →
The traits, tone and temperament that will make a great face for your firm A spokesperson for any legal brand must wear a lot of hats these days. If leveraged correctly, this person will not only represent your law firm on TV, but may also set the tone for your corporate blog, social profile, speaking engagements, […] Read More →
7 EXAMPLES OF COMPELLING, NOT CHEESY, LEGAL COMMERCIALS Every lawyer can play in the TV advertising space and win new business. But you have to be doing something different than the other firm. The originality and authenticity of your campaign is critical to capturing new eyeballs; making prospective clients stop, think and remember your firm; establishing an […] Read More →
Although the medium has changed quite a bit in the last few years, television is still the most powerful and far reaching advertising vehicle around. Broadcast commercials cast a wide net, drawing in viewers and giving them a sense of who you are – and if they can trust you. Attorney TV advertising is a long-term […] Read More →
You say: “TV isn’t working” We say: “Have you looked at your website traffic?” If you think your television ads aren’t moving the needle it might be time to look at your law firm’s digital marketing data. Even if TV isn’t making your phone ring off the hook, it doesn’t mean this effort has […] Read More →
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