How to Make the Most of Your Legal Marketing Budget in the New Year As we move into a new…
The single biggest mistake lawyers make in their marketing messages is making everything about themselves — their track record, their…
Earlier we this month, we wrote an article focused on local law firms facing new competition from national power players…
We often talk about adopting a mindset of success. It’s probably the single most important step you’ll take in the…
Even if you could guarantee that every single person in your city saw your ad ten times a day, it…
It’s never been easy to become a lawyer. But these days, even if you passed the bar a few decades…
Many attorneys think getting ahead of their competition can be as simple as running an ad on television. After all,…
Yes, the way people are choosing to view television is very different these days. However, statistics continue to demonstrate that…
The traits, tone and temperament that will make a great face for your firm A spokesperson for any legal brand…
7 EXAMPLES OF COMPELLING, NOT CHEESY, LEGAL COMMERCIALS Every lawyer can play in the TV advertising space and win new…
Although the medium has changed quite a bit in the last few years, television is still the most powerful and far…
You say: “TV isn't working” We say: “Have you looked at your website traffic?”   If you think your television…