Intake is the #1 most important aspect of building a successful practice. Why? By building a successful intake practice, you are perfecting your brand and increasing your business! This is your opportunity to ask yourself: Running a successful law firm requires that you spend time focusing on every facet of your practice. But you can’t […]
Another category proven very successful for our clients is what we call Straight Talk and Attorney Insights. Straight Talk is informational, where you speak specifically about all things legal. Attorney Insights is the more personal side of that; why you do what you do, how you feel about what you do, what makes you “tick”. […]
In the world of legal advertising, your message speaks volumes. The messaging we share in legal advertising isn’t just about the words; it’s about forming an emotional connection and really impacting people in their heart, mind, and soul. Here’s why diversity in messaging is crucial: In today’s media saturated environment, you need to stand out […]
When it comes to legal advertising, the stakes are high, and the competition is fierce. Clients seeking legal help are often facing some of the most critical and stressful moments of their lives. In such a climate, trust is non-negotiable. That’s where authentic testimonials step into the spotlight, and their importance cannot be overstated. If […]
The campaigns in our vast creative collection are not meant to be used instead of campaigns unique to your firm, but to compliment and reinforce your brand and your messaging with the highest production value in your market. It’s your secret weapon and competitive advantage, so use it! Unique custom production opportunities are priceless! Let […]
It’s important you also provide learning opportunities for your audiences. Many people have never needed a lawyer and wouldn’t have the faintest idea of what to expect or how to go about getting help. You don’t need to tell them how much you care and are there to help. You need to show them. When […]
The world of legal advertising is often synonymous with facts, figures, and fine print. But it can be so much more than that! To capture your audience’s attention, it’s critical that you include messaging that captivates, engages, and leaves a lasting impression on your audience. Using dramatic elements can help you do just that. When […]
As we begin prepping for our Spring 2024 client meeting, we turn our attentionto… drum roll please…The NetAffies! As a reminder, The NetAffies are own very ownversion of the Oscars. We gather up the “best of the best” campaigns submitted by eachof our clients, we give them a grand showing at our private client meeting […]
Puppies, Babies, and Ugly Christmas Sweaters”– not your typical trial lawyer’sday at work! Our production day with Dino Colombo, his son Nathan, also a trial lawyer,and attorney Travis Mohler was a blast! Together, we’re creating unique advertisingcampaigns, building the Colombo Law brand and awareness like no other! Oh, thestories we could tell! You may wonder […]
Legal advertising is often perceived as a serious and somber realm, whereweighty matters of the law take center stage. While the gravity of these issues shouldnever be undermined, there’s a compelling case to be made for infusing a touch ofhumor into your overarching creative strategy in this otherwise firm advertisinglandscape.