Grow Your Marketing Investment with Superior Media Analytics
What are market analyses and media audits, exactly? And how do you know if you need one? Truth be told, these two assets are useful to just about any legal practice.
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Digital vs. Traditional Marketing: What’s Right for Your Practice?
If traditional marketing has performed well for you in the past, why go digital? Or, if you’re already in the digital space, why spend more money on traditional marketing? Here’s a quick look at both to help you decide. Traditional Marketing Traditional marketing (or outbound marketing) has a long history; it’s well-researched, and proven to […]
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Your Law Firm Doesn’t Need A Mobile App
Since 2008, 2.2 million apps have launched in the Apple App Store and 2.8 million are ready for download on Google Play. There’s an app for everything, so why shouldn’t your law firm jump on the bandwagon? According to Google developers, the web reaches three times as many mobile users than software applications when they […]
Finding Blog Topics In Google Analytics, Webmaster Tools
In a previous post, we took a 30-foot view of content creation for your law firm’s website. In this piece, we get into the nuts and bolts of finding content ideas from Google Analytics (GA), Search Console (SC) and Google’s own search results. These methods can be valuable tools for generating content topics based on […]
Content Creation Tips For Your Website
Content is your website’s workhorse. It can motivate visitors to contact your business or quickly send them to your competition. Creating “great content” is easier said than done. Everyone, ourselves included, would like every blog post, infographic, or video to be a home run. But that’s not how it works in reality. Some do well. […]
Leverage Your Email Marketing
Email automation can become an integral, profit-driving machine for your law firm. Fill out the form above and your account manager will get in touch with you.
How to Use News & Events to Target Your Local Market
Think your law firm’s blog should be all about the law? Well, you aren’t wrong, but it’s important that your content has a local component too. Google tailors some search results to a user’s geographic location. Local search marketing has become one of the most important practices in the digital marketing age. That’s where local […]
Are These Social Networks Worth Your Time?
Snapchat and Instagram are two visual social media platforms with big user bases. Between 150 and 166 million people use Snapchat every day, while Instagram pulls in numbers north of 500 million. With so many users, should law firms be marketing on Snapchat and Instagram? We’re diving into these platforms and explaining how they work, […]
Billboard Advertising
If you’re on the fence about outdoor advertising, we’re confident we can change your mind. Billboard advertising is a powerful branding tool when done right and most effective combined with other services like digital marketing, TV or radio advertising. Here’s what you can expect from us: we love working with attorneys on big branding projects. […]
How to Choose a Digital Marketing Agency
There are a lot of law firms in this country, and there are plenty of agencies pitching these firms different digital marketing plans. But do you know how to pick the right agency from hundreds of portfolios, media kits, and applications? We’ve come up five things to consider when hiring a digital marketing agency. Plus, […]
Which Marketing Channels Are Worth Your Money?
Foresight is a real thing, and it comes from insight. The more insight you have into a market, the more foresight you acquire into that market’s future. Law firms that spend a lot of money on marketing want to make sure every dollar counts. After all, as lawyers, you’re not in the marketing game because […]