According to Scientific America, the average person typically uses about 16,000 wordsa day. Add timed scripts, scheduling constraints, travel fatigue and glaring lights to yourday and at least some of those 16,000 words occasionally come out a littlegollywampus. Here is a quick video showing some endearing bloopers from our last fewmonths of shooting. Notice how […]
On November 3rd, the world unites to celebrate One Health Day. It is a daydedicated to acknowledging the profound connections between health disciplinesaffecting humans, animals, and the environment. But you might be wondering, how does One Health Day relate to the world of legaladvertising? Here’s how: Shared Values: One Health Day reminds us that our […]
Another fun filled NetAff Halloween party is in the books! There was a lot oflaughter, a companywide costume contest, a few rounds of Bootastic Bingo and snacksgalore today, as some of our agency’s more passionate trick-or-treaters got our partyon! It’s such a gift to work with people you genuinely enjoy hanging out with. We evenhad […]
Woot woot! Another successful and fun-filled client meeting is in the books… 43consecutive years of Network’s “meeting of the minds”! This fall we were at the elegantWillard Hotel in Washington, D.C., where we hosted several compelling speakers, had awonderful time visiting the sites and best of all, we got to connect with many of ourclients. […]
For all the value that numerous digital advertising efforts can bring, there is probably no greater platform for connecting with potential and existing clients than their inboxes. Database marketing is extremely effective, but there can be challenges about how to use it, when to use it, and to whom you should send it. Emails foster top-of-mind awareness, which is among […]
Too often, when we think of social media, we still think of teens taking selfies or posting funny pet videos. But that isn’t the case at all. Building a robust and informative online presence can absolutely elevate your brand in your market. However, having a large social media following isn’t enough – you also need […]
As with any business, it is critical to the growth and success of your law firm that you spend time planning for the future. But, how do you know what the future will look like for your practice? This is where understanding Hard Trends vs. Soft Trends will make a HUGE impact on the decisions […]
When it comes to the creative process, if you let a creative team run amok without any sort of road map, you will spend a LOT of time reeling them back in. The creative process ultimately hinges on defining a clear idea of what you want to say to resonate with your audience and to […]
In this exceptional world filled with advertising, media, mediums, channels and ever evolving targeting options, I invite you to ask yourself this question…. Am I leveraging my advertising investment to the fullest? If you invest in advertising at all for your law firm, you know along with branding your name, expertise, service and results via […]
In an era of “Boomerangers” and rising housing costs there are more multigenerational households than we’ve seen in decades. As a result of better healthcare and lifestyle changes, the 55+ demographic is actively holding influence over their families and their communities. If you look at the 55-64 population today, you’re looking at 100% of Gen […]