While digital advertising is a targeted form of marketing, broadcast advertising casts a much wider net. Think of it as an investment in your firm's future. It's the prime venue for you to build your brand, reach potential customers, reinforce your credibility and grow your business in an entertaining and thought provoking way.
Although the medium has changed quite a bit in the last few years, television is still the most powerful and far reaching advertising vehicle around. Broadcast commercials cast a wide net, drawing in viewers... giving them a sense of who you are and if they can trust you. Advertising on television is a long-term strategy; an investment in your brand and in staying top-of-mind, should someone ever need you.
It's not enough just to be seen. You have to be in the right place at the right time. Here's how Network Affiliates' media buying team can make that happen for you:
At Network Affiliates, we know how your potential clients think. We know how they look for information and we know how they will share that information with their friends and colleagues. Our expertise lies in our ability to digitally put your firm in the right place at the right time, so your audience can find you when they need you; no matter what device, portal or methodology they use.
Your website is the hardest working employee you'll ever have. Have you given it all the tools it needs to convert clicks into clients?
If we told you how much our digital platform knows about you... and every other person on the web... you'd be a little freaked out.
Credibility is in the eyes of the beholder. For example, where your law firm appears in an online search carries with it a sense of legitimacy; that you are a trusted authority in your field. In fact, 94% of online users never click past page one of their search results.
If you've ever gone somewhere just to be seen, you already understand the extraordinary power of Social Media.
Pay-Per-Click is digital Direct Response marketing, and it's the only way to guarantee your firm's placement in the top paid results. The greatest benefit to PPC is that it's instantaneous, whereas ranking and search result placement via organic SEO can take time to establish.
When it comes to digital marketing and being seen, you can't just target industry-specific terms. You have to include geographically-specific terms as well.
You have their attention. Now what?