What’s the goal of a legal advertising campaign? “To reach a lot of people,” you might answer… or maybe “to get more business!” But those goals aren’t the same, and it’s all too easy to confuse the two — especially where television and online marketing are concerned. Advertising is playing an increasingly important role in […] Read More →
Newsflash: In 2016, more than one billion dollars were spent on legal advertising and marketing in this country. Yes, you read that right – more than one billion dollars. That’s an absolutely mind-blowing amount of money; one that quantifies the importance of standing out in an increasingly competitive environment. As a legal TV advertiser, one […] Read More →
Like other businesses, law firms focus much of their online advertising efforts on inbound website traffic and bringing in new visitors or leads. Many of these people arrive at your site because they have a genuine interest or need for your service. But what happens if they visit your site and like what they see, […] Read More →
Between strict bar association rules and the general public’s skepticism toward attorneys as a whole, legal marketing has never been the easiest undertaking. And, as we’ve covered before, reaching Millennials is especially challenging. So, if you’re running a law firm that advertises on television, we advise you to rethink your talking head strategy— especially if you […] Read More →
We often talk about adopting a mindset of success. It’s probably the single most important step you’ll take in the world of legal advertising and marketing. The most effective legal marketers are those who understand that success is challenging but also entirely attainable. Inherent in the whole “mindset of success” is having a plan. Once […] Read More →
Is your law firm on page 2 of the Google search results? Maybe even further back? Well, you might as well be invisible. To the overwhelming majority of Google users, the first page is the only page. For that matter, most of them won’t even scroll to the bottom of it. That’s why getting a […] Read More →
Even if you could guarantee that every single person in your city saw your ad ten times a day, it wouldn’t mean a thing if those people didn’t connect to the ad. When legal ads fail to produce a response, the content itself is usually to blame. Unfortunately, most attorney TV commercials fall into that […] Read More →
Over the last several blogs, we’ve identified the very real evolutions impacting law firms in today’s ultra-competitive legal marketing environment — challenges both internal and external in nature. Figuring out what you’re up against it is the biggest piece of the puzzle. When trying to tackle a new problem, there is no better place to get […] Read More →
Increase performance and find “free money” by consistently monitoring your law firm’s key performance indicators Attorneys continue to report that they are facing a more competitive market each and every year. With mounting influences from both inside (national and global players, Wal-Mart law firms, non-lawyer venture capitalists, tort reform) and outside (driverless cars, new standard […] Read More →
The legal landscape has never been more competitive. Firms are expending more energy than ever on legal marketing and advertising, and it’s all just to stand out from the crowd. It’s difficult, though, because lawyers aren’t exactly swimming in free time, nor did they sign up for a second career as a marketing professional. Still, every […] Read More →
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