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There Is More to Lead Tracking for Law Firms Than Meets the Eye

There are many ways to market a law firm, and the best approach combines more than one. Whatever channels you use, it is imperative that you track the leads coming in through each. Lead tracking is the science of determining how your potential clients find you — and how many people each advertising method is sending […] Read More →

Why Intake Needs to be a Priority in Your Firm

What’s the goal of a legal advertising campaign? “To reach a lot of people,” you might answer… or maybe “to get more business!” But those goals aren’t the same, and it’s all too easy to confuse the two — especially where television and online marketing are concerned. Advertising is playing an increasingly important role in […] Read More →

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