Google added a new penalty for site owners to worry about. Unlike the other penalties they’ve rolled out, this one has a simple solution.
Ask any marketer for their best piece of advice, and they’ll probably say, “Know your audience.” It’s an old pearl of wisdom relayed and repeated nearly to the point of cliché, but banal as it might seem, it’s still sage advice. Mark Zuckerberg has a few billion dollars to attest to the value of audience […] Read More →
There are many ways to market a law firm, and the best approach combines more than one. Whatever channels you use, it is imperative that you track the leads coming in through each. Lead tracking is the science of determining how your potential clients find you — and how many people each advertising method is sending […] Read More →
What’s the goal of a legal advertising campaign? “To reach a lot of people,” you might answer… or maybe “to get more business!” But those goals aren’t the same, and it’s all too easy to confuse the two — especially where television and online marketing are concerned. Advertising is playing an increasingly important role in […] Read More →
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