Doing something is better than doing nothing. But doing the right thing is even better. In our 35+ years as a legal advertising agency, we’ve seen many law firms miss opportunities that could bring in more leads, better cases and a lot of money. Among those who do manage to make an effort, if the […] Read More →
Millennials are older, wiser and wealthier than you may think. They’re living life on their own and, just like anyone else, they’re vulnerable to accidents, injuries, and violations of their rights.
Whether you’re looking for a new paralegal, support staff member, or an associate attorney, there are several compelling reasons for considering a millennial’s application.
What are market analyses and media audits, exactly? And how do you know if you need one? Truth be told, these two assets are useful to just about any legal practice.
It’s every small business’ nightmare: a national competitor moves into your market, offering the same services. Do you know what to do after that?
Authentic client testimonials can do as much for your messaging as any powerfully written marketing copy. They also have the added benefit of allowing your prospective clients to see themselves and hear from people you’ve actually helped.
Google added a new penalty for site owners to worry about. Unlike the other penalties they’ve rolled out, this one has a simple solution.
We explain the basic difference between Google’s algorithmic and manual website penalties and how you can identify which type may be harming your site’s traffic.
It’s a common tactic we see. Websites publishing low value content multiple times a week. But there are big gains to be had from creating quality content.
While not as in-depth as some Net Neutrality pieces out there, Mike Hart, our director of SEO, talks about the potential negative effects of deregulation the move may have on lawyer’s websites.