Attorney Marketing Blog

Knowing What Not To Do Can Boost Your ROI

Posted on October 6, 2017 August 28, 2017 by Network Affiliates

Doing something is better than doing nothing. But doing the right thing is even better. In our 35+ years as a legal advertising agency, we’ve seen many law firms miss opportunities that could bring in more leads, better cases and a lot of money. Among those who do manage to make an effort, if the […] Read More →

Yesterday’s Kids Are Today’s New Clients

Posted on September 22, 2017 September 29, 2017 by Network Affiliates

Millennials are older, wiser and wealthier than you may think. They’re living life on their own and, just like anyone else, they’re vulnerable to accidents, injuries, and violations of their rights.

Change Your Thoughts About Hiring Millennials – Part 1

Posted on September 8, 2017 August 28, 2017 by Network Affiliates

Whether you’re looking for a new paralegal, support staff member, or an associate attorney, there are several compelling reasons for considering a millennial’s application.

How These Two Resources Help You Spend Wisely, Get More ROI

Posted on August 25, 2017 August 28, 2017 by Network Affiliates

What are market analyses and media audits, exactly? And how do you know if you need one? Truth be told, these two assets are useful to just about any legal practice.

How to Handle the Big Threat to Local Law Firms

Posted on August 11, 2017 August 28, 2017 by Network Affiliates

It’s every small business’ nightmare: a national competitor moves into your market, offering the same services. Do you know what to do after that?

The Indisputable Power of Authentic Testimonials

Posted on July 28, 2017 August 28, 2017 by Network Affiliates

Authentic client testimonials can do as much for your messaging as any powerfully written marketing copy. They also have the added benefit of allowing your prospective clients to see themselves and hear from people you’ve actually helped.

How Law Firm’s Can Avoid Google’s Latest Penalty

Posted on July 21, 2017 July 21, 2017 by Network Affiliates

Google added a new penalty for site owners to worry about. Unlike the other penalties they’ve rolled out, this one has a simple solution.

The Difference Between Google’s Manual, Algorithmic Penalties

Posted on July 14, 2017 June 30, 2017 by Network Affiliates

We explain the basic difference between Google’s algorithmic and manual website penalties and how you can identify which type may be harming your site’s traffic.

Why Law Firms Should Focus On Quality Content

Posted on July 7, 2017 July 14, 2017 by Network Affiliates

It’s a common tactic we see. Websites publishing low value content multiple times a week. But there are big gains to be had from creating quality content.

How Net Neutrality Deregulation Could Hurt Law Firms

Posted on June 30, 2017 June 30, 2017 by Network Affiliates

While not as in-depth as some Net Neutrality pieces out there, Mike Hart, our director of SEO, talks about the potential negative effects of deregulation the move may have on lawyer’s websites.