Legal Marketing Blog

Content is your website’s workhorse. It can motivate visitors to contact your business or quickly send them to your competition.…

How to Use News & Events to Target Your Local Market

Think your law firm’s blog should be all about the law? Well, you aren’t wrong, but it’s important that your content has a local component too.

Are These Social Networks Worth Your Time?

Attorneys and law firms are familiar with Facebook and Twitter, but for those expanding to other social platforms, does it make sense for to use Snapchat or Instagram?

How to Choose a Digital Marketing Agency

There are a lot of law firms in this country, and there are plenty of agencies pitching these firms different digital marketing plans. But do you know how to pick the right agency from hundreds of companies?

Which Marketing Channels Are Worth Your Money?

Which digital marketing efforts will get you the biggest bang for your buck in 2018? Check out our predictions for the new year.

The 2018 Attorney Television Advertising Checklist

As a legal TV advertiser, one of your biggest expenses is your media budget. Is it working hard enough for you? Here’s why it needs to.

A Marketing Lesson Lawyers Can’t Learn Soon Enough

The single biggest mistake lawyers make in their marketing messages is making everything about themselves — their track record, their…

How Current Accident Trends Inform Legal Marketing Strategies

2016 was a bad year for drivers in the United States… the deadliest in nearly a decade. That news came…

How to Be Where Your Future Clients Already Are

You simply cannot create demand for your own legal services. And, on the flip side, because of ethics rules in…

Focus on Your Intake and Conversion!

For lawyers, the great thing about legal marketing is you can hire an expert to handle it for you. A…

How Giving Back Benefits The Community and Your Business

Plugging into your community and giving back can yield real, demonstrable business growth — the kind that puts you ahead of…

Knowing What Not To Do Can Boost Your ROI

Doing something is better than doing nothing. But doing the right thing is even better. In our 35+ years as…