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Attorneys Advertising to Younger Generations Need a Completely Different Playbook

Between strict bar association rules and the general public’s skepticism toward attorneys as a whole, legal marketing has never been the easiest undertaking. And, as we’ve covered before, reaching Millennials is especially challenging. So, if you’re running a law firm that advertises on television, we advise you to rethink your talking head strategy— especially if you […] Read More →

ATTN: Legal TV Advertisers, Do You Really Know Your Competition?

We often talk about adopting a mindset of success. It’s probably the single most important step you’ll take in the world of legal advertising and marketing. The most effective legal marketers are those who understand that success is challenging but also entirely attainable. Inherent in the whole “mindset of success” is having a plan. Once […] Read More →

How To Create A KPI Baseline For Your Law Firm

Increase performance and find “free money” by consistently monitoring your law firm’s key performance indicators Attorneys continue to report that they are facing a more competitive market each and every year. With mounting influences from both inside (national and global players, Wal-Mart law firms, non-lawyer venture capitalists, tort reform) and outside (driverless cars, new standard […] Read More →

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