2016 was a bad year for drivers in the United States… the deadliest in nearly a decade. That news came as something of a surprise when numbers were released earlier this year. After all, for some time now, the expert consensus has been that the roads are getting safer. Advances in safety technology, urban living […] Read More →
You simply cannot create demand for your own legal services. And, on the flip side, because of ethics rules in most states, you can’t directly solicit clients even where demand already exists. The demand is out there, though. Plenty of people in your area need legal representation and advice. But for the most part, they […] Read More →
Doing something is better than doing nothing. But doing the right thing is even better. In our 35+ years as a legal advertising agency, we’ve seen many law firms miss opportunities that could bring in more leads, better cases and a lot of money. Among those who do manage to make an effort, if the […] Read More →
Ask any marketer for their best piece of advice, and they’ll probably say, “Know your audience.” It’s an old pearl of wisdom relayed and repeated nearly to the point of cliché, but banal as it might seem, it’s still sage advice. Mark Zuckerberg has a few billion dollars to attest to the value of audience […] Read More →
Between strict bar association rules and the general public’s skepticism toward attorneys as a whole, legal marketing has never been the easiest undertaking. And, as we’ve covered before, reaching Millennials is especially challenging. So, if you’re running a law firm that advertises on television, we advise you to rethink your talking head strategy— especially if you […] Read More →
Over the last several blogs, we’ve identified the very real evolutions impacting law firms in today’s ultra-competitive legal marketing environment — challenges both internal and external in nature. Figuring out what you’re up against it is the biggest piece of the puzzle. When trying to tackle a new problem, there is no better place to get […] Read More →
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