It’s every small business’ nightmare: a national competitor moves into your market, offering the same services. Do you know what to do after that?
Ask any marketer for their best piece of advice, and they’ll probably say, “Know your audience.” It’s an old pearl of wisdom relayed and repeated nearly to the point of cliché, but banal as it might seem, it’s still sage advice. Mark Zuckerberg has a few billion dollars to attest to the value of audience […] Read More →
Between strict bar association rules and the general public’s skepticism toward attorneys as a whole, legal marketing has never been the easiest undertaking. And, as we’ve covered before, reaching Millennials is especially challenging. So, if you’re running a law firm that advertises on television, we advise you to rethink your talking head strategy— especially if you […] Read More →
Over the last several blogs, we’ve identified the very real evolutions impacting law firms in today’s ultra-competitive legal marketing environment — challenges both internal and external in nature. Figuring out what you’re up against it is the biggest piece of the puzzle. When trying to tackle a new problem, there is no better place to get […] Read More →
Increase performance and find “free money” by consistently monitoring your law firm’s key performance indicators Attorneys continue to report that they are facing a more competitive market each and every year. With mounting influences from both inside (national and global players, Wal-Mart law firms, non-lawyer venture capitalists, tort reform) and outside (driverless cars, new standard […] Read More →
The legal landscape has never been more competitive. Firms are expending more energy than ever on legal marketing and advertising, and it’s all just to stand out from the crowd. It’s difficult, though, because lawyers aren’t exactly swimming in free time, nor did they sign up for a second career as a marketing professional. Still, every […] Read More →
Lawyers in smaller markets get stuck in rigid thinking that can be detrimental to the future of their practices. The biggest issue we see? Thinking “small” just because of the size of your market and community. There are big benefits of being in a highly localized community. There are so many affordable strategies and tactics […] Read More →
Not unlike the law firm marketing challenges seen in small and medium sized markets, firms in large metro areas also face their own set of obstacles when trying to effectively advertise their legal services: How to spend, but not over-spend in advertising How to most effectively hit wide target audiences How to focus messages on […] Read More →
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