Category: Strategy

Content is your website’s workhorse. It can motivate visitors to contact your business or quickly send them to your competition.…

Snapchat and Instagram are two visual social media platforms with big user bases. Between 150 and 166 million people use…

Foresight is a real thing, and it comes from insight. The more insight you have into a market, the more…

2016 was a bad year for drivers in the United States… the deadliest in nearly a decade. That news came…

You simply cannot create demand for your own legal services. And, on the flip side, because of ethics rules in…

Plugging into your community and giving back can yield real, demonstrable business growth — the kind that puts you ahead of…

Doing something is better than doing nothing. But doing the right thing is even better. In our 35+ years as…

It’s the fear of every mom-and-pop shop, small business, and boutique law firm: a major player with national name recognition…

The Best Endorsements Come from Those You Have Helped – Your Clients! A common mistake we see across the legal…

Transcript Hey there! I'm Emily Frickey and I'm here to keep you up to date on all things…

Ask any marketer for their best piece of advice, and they’ll probably say, “Know your audience.” It’s an old pearl…

Between strict bar association rules and the general public’s skepticism toward attorneys as a whole, legal marketing has never been…