Attorneys Advertising to Younger Generations Need a Completely Different Playbook

Between strict bar association rules and the general public’s skepticism toward attorneys as a whole, legal marketing has never been the easiest undertaking. And, as we’ve covered before, reaching Millennials is especially challenging. So, if you’re running a law firm that advertises on television, we advise you to rethink your talking head strategy— especially if you […] Read More →

Keep Your Firm Competitive in A Fast-Changing Environment

Over the last several blogs, we’ve identified the very real evolutions impacting law firms in today’s ultra-competitive legal marketing environment — challenges both internal and external in nature. Figuring out what you’re up against it is the biggest piece of the puzzle. When trying to tackle a new problem, there is no better place to get […] Read More →

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