Online marketing is growing at an exponential rate. Everyone’s doing it and you should be too. All roads lead to your website, making it the single best way to reach your audience. But with so much information online, you have to make a great first impression. You have less than one second to convince visitors that they should stick with you.
So how do get their attention? It starts with your website.
Websites for Law Firms
If you asked someone what they thought of your law firm’s website, what would they say?
Does it give them an idea of who you are?
Is it visually appealing?
Has it moved them to take action like make an appointment or use your services?
Making a positive impression increases the odds that in website visitors will come back.
Upkeep and good content is a must if your website is going to convert visitors into clients. Keeping an eye on the latest trends and tactics is our specialty. Network Affiliates tracks your website’s stats to ensure that your site is getting you more leads.
Statistics show that 85% of website visitors will visit a site for 5.6 seconds on average before moving on. Do you know them well enough to make them stay longer?
Remember, you are not your site’s audience. What you prefer and they prefer may not be the same.
Network Affiliates designs websites from a consumer perspective, reflecting the user’s needs and wants. That can lead to higher user engagement and conversions.
One of, if not the best digital strategy around is Search Engine Optimization. 94% of online users never leave the first page of search results.
To get their attention, your site needs content that is relevant and useful. The Network Affiliates SEO team are experts at navigating complex algorithms and determining the right strategy to make your site rise to the top.
There’s no reason your site should suffer because you’re working with a cookie cutter advertising agency. Network Affiliates’ boutique mindset comes with 100% custom content unlike anyone else’s.
What’s our measure of success you ask? More non-branded searches that lead to more quality cases and quality leads.
Pay Per Click
Pay Per Click marketing is the best option for getting your website to the top of search results. And while organic SEO takes time to kick in, the added perk of PPC is that it takes effect almost immediately.
PPC is also trackable, so not only can we get instant results, but we can see exactly what needs to be tweaked. Network Affiliates is transparent about our PPC results down to the number of impressions, clicks and conversions.
Unlike SEO, you’ll find out the ROI of your PPC campaign quickly, often within weeks. To top it all off, we’ll assign a dedicated PPC professional to your account. They’ll review it daily, course correct as needed, and keep you abreast of any major changes.
The goal of digital advertising is to make it easy for potential patients to find you and become new leads. Studies show that consumers spend nearly as much time online as they do watching TV and that is huge.
Staying visible is what it’s all about. We craft every sentence and optimize the placement of every link to impact your online audience.
Network Affiliates creates contextual, topical digital displays based on data driven research. How else would we deliver such amazing results?
Remarketing helps you catch potential consumers who have been to your website but left without taking action. It tracks what services or products they were looking for and comes up with a set of ads relevant to their search. As they’re browsing other sites or using Google search, the ads appear and, hopefully, bring them back to your site.
The great thing about remarketing is that you have the opportunity to catch the consumer before they use one of your competitors. It’s also cost efficient and easy to create ads for this medium.
Intelligent display is related to remarketing but is a bit more complex. It is data driven, paid advertising that collects information from consumers to determine a course of action. Over time, it gathers details like age, location, career, and needs to create an ad that is unique to each person.
Based on the information, a set of algorithms determines the layout of the ad and calculates the best time and place to display it. Intelligent display does all the hard work for you, while still making it easy to change your content or make corrections. It’s an incredibly simple and effective way to advertise digitally.
Social Media Marketing
From Facebook and Twitter to Pinterest and Snapchat, the world of social media is expanding rapidly.
Because users like to share their findings, it can be a valuable resource for word of mouth referrals. But having something worth sharing is key. Using social media only for direct sales is waste time and money, and also runs the risk of turning users off.
That said, we know not every social platform makes sense for your practice. That is why we take a practical approach to social media. We don’t try to be all things to everyone. Instead, we have a targeted approach and use social strategies on the platforms that make sense for you!
eCRM Database Marketing
Your most valuable asset is a happy client and a happy client refers you to their friends and family. Your current database of clients can stir up new business.
Regular email blasts go a long way towards keeping your clients engaged. If you want them to think of you first when referring friends, then email marketing is crucial. Since the audience is your current clients, you can delve into topics you know they care about.
Network Affiliates works to build structured, targeted email campaigns. We help you snag low hanging fruit in the wake of the years you’ve spent on broadcast marketing and database building. It’s cost efficient, straightforward, and has the potential to boost business quickly.
Contact Network Affiliates
We’re not just working for you, we’re working with you. We’re partners. You win, we win. Your success is our success.
We have every aspect digital marketing down so you can sit back, relax, and have confidence that Network Affiliates is the best there is.
Want proof? Call us today for a free and confidential evaluation. 1-888-461-1016