The right pay-per-click (PPC) strategy for your law firm puts you in control of search engine placement, driving traffic to your site and giving you immediate results.
With the PPC, you can quickly hit your target audience through Google ads or other ad networks, getting more site-generated conversion or phone calls.
PPC Gets Real Expensive Real Fast
Paid search is a great tool to incorporate into your law firm’s marketing campaigns, however, novice users can run into a major problem.
The danger for any attorney running their own PPC campaign is letting their ad spend spiral out of control. This is the downfall of many PPC campaigns and one reason many attorneys avoid it.
Google AdWords is the leading PPC tool and gives users control over what they spend.
It comes down to very precise parameters that are easy to misunderstand. You can pay too much for the wrong kind of customer or the wrong kind of ad.
Even if your campaign is perfect, too many of the right clicks can add up to more than your campaign is worth.
Your law firm could end up blowing their monthly ppc budget on a few days worth of clicks.
Our digital team will work with yours to your budget and your goals. With us in control, your PPC campaign will never exceed your budget.
To counter high costs, we identify keywords that improve your campaign’s conversion rate. That’s why we begin with intensive keyword research, then develop a solid landing page for the PPC campaign.
Then we develop your ad’s keyword strategy to align with the content we’ve created for the landing page. As with any other page on your site, content is very important for landing pages.
We’ll work hard to get you a real return on your investment.
Getting the Best For Your Law Firm
We specialize in Pay-Per-Click management targeting the right customers at the right times with effective call to actions.
We aggressively track your ads’ progress and fine-tune as needed, making sure you’re never paying more per click than you need to get the very best results.
In the right hands, pay per click can deliver almost instant results. That’s not a “make-it-big-quick” promise. it’s just the way paid search works.
That speed to market is the biggest advantage of pay-per-click campaigns for law firms. We’re often able to achieve first-page ranking for the majority of your keywords within days of launching your campaign.
We can make modifications on the fly too. If we need to pause one campaign and launch another to address a new keyword or edge out a competitor, we can do that with the click of a mouse.
When you compare PPC’s quick results to the decidedly long-term nature of organic search and SEO content marketing, it makes sense for your web strategy to incorporate a PPC component.
Network Affiliates can actually coordinate your SEO efforts with your PPC ads, using the keyword data that we mine from those ads to inform the content we add to your website.
Not Limited To Search Results
While most paid campaigns focus on high placement on search results, we don’t focus solely on using Google Adwords.
Since remarketing campaigns for attorneys aren’t allowed on Google’s ad network, attorneys aren’t locked out of remarketing and retargeting campaigns.
By using other expansive ad networks, we can have your law firm’s remarketing campaign rocking and rolling.
Not only can we use remarketing and retargeting to keep your law firm in front of potential clients on other websites, but show them your ads on social media as well.
Make the Most of Your PPC Marketing
PPC is a powerful and reliable way to expand your practice and bring in big new cases. Great results come from careful, strategic, and experienced PPC campaign management.
That’s what we offer at Network Affiliates. With our PPC advertising, you’ll only pay for relevant traffic. We create expertly written ad copy, and we execute responsible budget-conscious campaigns. We bring in worthwhile traffic and cut down on dead leads.
If you need help with your law firm’s PPC campaign, fill out our contact form or give us a call at 1-888-461-1016